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Conference Session

Culture as the Main Character: The Impact of Live

Tuesday, January 7
3:00 PM - 3:30 PM
As audiences continue to fragment, 2024 saw cultural moments—Olympics, US election, women’s sports—ignite global conversations. How does it impact marketers’ streaming strategies?
All CES conference sessions are seated on a first-come, first-served basis.

Sponsored by

Speakers

  • Christopher Vollmer

    Christopher Vollmer

    MD, MediaLink

    Moderator

  • Karen Kovacs

    Karen Kovacs

    President Advertising and Partnerships, NBCUniversal Media, LLC

  • Matt Sweeney

    Matt Sweeney

    Chief Investment Officer, U.S., GroupM

  • Gayle Troberman

    Gayle Troberman

    Executive Advisor, iHeartMedia

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